When a visitor is browsing your website, what impacts their willingness to start a relationship with your organization? The decisions you have made around your site's design, messaging, conten… Read the Post
A few months back, I had the pleasure of attending the 2016 Law Tech Expo, an event put on by the Law Practice Management and Technology Section of the North Carolina Bar Association. All of t… Read the Post
We recently helped our friends at Lawyers Mutual of North Carolina dramatically improve the performance of their blog content from a number of different metrics. Their blog is one of the prima… Read the Post
I recently stumbled on a stat on one of my favorite legal marketing blogs about social media marketing and law firms that knocked me for a loop. According to AVVO Chief Marketing Officer Lea… Read the Post
Last week, Lenny & I had the pleasure of attending the High 5 conference in Raleigh. Gatherings like these are usually focused on either design or marketing but High 5 focuses on both and … Read the Post
It’s no secret that when it comes to embracing new and emerging technology, lawyers and law firms are sometimes late to the party. The adoption of social media as part of law firm m… Read the Post
There are a myriad online marketing options for local businesses to attract visitors to your website and convert those visitors to leads and sales. According to MOZ, there are approximately s… Read the Post
We don't actively seek out awards - we do good work for good work's sake and success for our clients is award enough. However, we'd be lying if we said it didn't feel nice when we win aw… Read the Post
There's a lot of talk about the "second screen" in today's marketing world. The second screen is the idea that people augment their traditional media consumption (watching TV, reading th… Read the Post