May 2024 Newsletter

May 30, 2024
Newsletter
MAY 2024

It’s all in the details!

When it comes to website styles, minimal sites are often the hardest to design. Counter-intuitive, right? Less “stuff” should mean less work. But when there are fewer elements on the page, the small details separate a good design from a great one. Things like a thoughtful interactive effect, a fun animation, or a well-placed color accent.

We recently worked with McAdams, a full-service design and engineering firm, on a comprehensive website redesign. Their vision was something crisp and clean, with lots of whitespace and large images to highlight featured projects. From the homepage to interiors, we stuck to the minimal approach that they were looking for while incorporating engaging details to accent the design and create a memorable user experience.

Crafting a Distinctive Website for an Established Engineering Firm


READ THE CASE STUDY

RECENT LAUNCHES

IWMF Impact Report 2023

Over the years, we’ve partnered with the International Women’s Media Foundation on projects ranging from their main website to microsites and more. For their 2023 Impact Report, we developed a custom visual style to highlight key themes, milestones, and featured initiatives.  The report includes dozens of graphic elements along with animations that make the design feel especially lively and engaging. 
VISIT SITE

Sustainabloom

Established by the American Floral Endowment in 2022, Sustainabloom promotes sustainable practices within the floriculture industry by sharing the latest research along with user-friendly resources and guides. We designed a new logo and website for the initiative that utilize friendly floral motifs and bright, welcoming colors to encourage users to explore Sustainabloom’s work.
VISIT SITE

Unison Risk Advisors

Unison Risk Advisors is an insurance brokerage and risk management firm made up of several partner brands and their subsidiaries. Having worked with Unison in the past, we were able to move quickly when it came time to refresh the design of their site. The updated look features ambient video elements, modern circular graphics, and an easy-to-navigate structure that efficiently guides users to helpful information. 
VISIT SITE
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