Back To School:
The Needs of Education Websites & Our Education Work

With students across the country returning to school at all levels, we thought it would be a great time to spotlight some of the work we do in the education space. Education work is always unique, defined by the need to engage a range of audiences including current students, parents, prospective students, donors, teachers, and even policy makers. We work to balance multiple audiences by elevating important details through design and utilizing persona-driven navigation to quickly direct users to relevant, helpful content. 

Take one of our clients, New Visions for Public Schools as an example. Their Portal platform is used across all of New York City's public schools, supporting 800,000+ students and their families in an effort to reduce educational inequity and expand opportunity. Additionally, they make curricula available to students and families and offer professional services to school districts and administrators across the country. One site and organization, numerous audiences with different goals. 

In our latest case study, read about our work with New Visions and how we helped clarify their positioning, streamline their digital footprint, and meet audiences where they are. Then, check out some of our other education focused work in this back-to-school edition of our newsletter. And good luck to all navigating their own back-to-school season!