Examples and Best Practices for Environmental Nonprofit Website Designs

Celebrating Great Outdoors Month

June 18, 2024

At NMC, we’re proud to work with all types of organizations that are making a difference in the world. As we celebrate Great Outdoors Month this June, we’re highlighting a handful of clients that focus on sustainability, conservation, and environmental advocacy.

Like any other type of website, environmental websites should incorporate stories, details about programs and initiatives, and actionable steps that site visitors can take to get involved. It helps to pair this type of content with a clear outline of who you are, what you do, and why it matters – the classic three w’s of nonprofit website design – to ensure that you’re painting a clear picture of your goals and impact.

Design-wise, environmental sites are often great candidates for inspiring photography, vibrant video clips, and graphic elements that bring in natural textures and landscapes. This can be done in a subtle way – think abstract patterns and close-up visuals – or more obviously through large-scale images that show relevant scenery or activities. It can be helpful to put together a mood board as you think through the design vision that you’re hoping to achieve.

Environmental Website Design Examples

Over the years, we’ve worked with organizations that promote environmental stewardship in a variety of different ways, ranging from agricultural advocacy to renewable energy to tree protection and more. We’re proud to support their efforts by designing dynamic, responsive, and engaging nonprofit website design that elevate key causes and call site visitors to action.

Below are some examples of environmental website designs that we've worked on for different groups, highlighting some of the key features and best practices that help these sites stand out and convey their mission, impact, and value to visitors.  


The Aspen Global Change Institute (AGCI) is a research nonprofit that focuses on global change – the interdisciplinary study of change that impacts climate, land, water, and ecosystems. AGCI’s work centers on exploring global change, why it occurs, and what can be done to create a more sustainable world.

Read the Case Study

Community Greening

Community Greening is a South Florida nonprofit that works towards increasing the area’s urban tree canopy. They offer tree planting events, educational programming, and online resources to share information about the benefits of tree canopies in communities.

American Floral Endowment

The American Floral Endowment is a nonprofit organization that funds research, scholarships, internships, and grants that advance the floriculture industry. Their website houses a large library of resources and educational materials for floriculture industry professionals.


Established by the American Floral Endowment in 2022, Sustainabloom promotes sustainable practices within the floriculture industry by sharing the latest research along with user-friendly resources and guides.

Trees Atlanta

Trees Atlanta has a national reputation for their conservation efforts in one of America's most diverse and quickly growing metros. Since their founding in 1985, the organization has planted more than 160,000 trees in an effort to protect the city's canopy.

Read the Case Study


PEERS is a global collaborative that works to raise awareness and address the risks of sea level rise. Led by practitioners from a variety of environmental agencies, the organization conducts research projects and publishes papers about pressing concerns.


Co-led by the Interstate Renewable Energy Council and the International City/County Management Association, SolSmart is a national program that provides assistance and recognition to communities that are utilizing solar energy solutions. Their website serves as a welcoming online destination for local governments and others who are interested in learning about solar energy best practices.

Advanced Energy

Advanced Energy is a nonprofit energy consulting firm that partners with electric utilities, government groups, and private organizations to identify efficient solutions for energy issues. Their focus areas include decarbonization, commercial and residential energy management, electric transportation, and renewable energy sources.

Plug-In NC

Plug-In NC is a statewide program that promotes electric transportation by holding community events, producing educational resources, and collaborating with state and local government partners.

Ready to Get Started?

Whether you’re looking to set up a microsite for a new initiative or a robust platform for an existing brand, we’d love to learn about your work and help craft your ideal digital solution. Send us a message and we’ll be in touch!

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