Partners in Opportunity

A Purpose-Driven Nonprofit Website to Empower and Engage Families

Partners in Opportunity is a nonprofit dedicated to breaking the cycle of poverty by helping low-income families access stable housing in high-opportunity neighborhoods.

Through four interconnected programs, Partners in Opportunity supports families with Section 8 vouchers by providing access to housing along with parent coaching, college-readiness support, and community-building initiatives. Their work is grounded in research that shows how growing up in a well-resourced neighborhood can dramatically improve a child’s future.

Partners in Opportunity didn’t have their own website before this project, which limited their ability to reach prospective applicants and share information. Their new nonprofit website design marks a major milestone for the organization and serves as a central tool to streamline the application process, strengthen engagement, and clearly articulate their mission to the families they serve.

Areas of Expertise

  • Nonprofit

Services

  • Discovery Research
  • Website Design & Development
Visit the Site

Crafting a Warm and Inviting Web Style

We designed the Partners in Opportunity website to feel approachable, trustworthy, and clear, prioritizing a warm experience for families navigating housing insecurity. The design builds on the organization’s existing brand with a bright and fresh color palette and a welcoming mix of fonts to create a friendly, human-centered aesthetic. Colorful icons and doodle-style accents add playful character to the look, drawing attention to helpful information and program details.

Dynamic and Engaging Homepage

The homepage introduces the organization’s mission through a dynamic scroll experience that unfolds like a conversation—who we are, how it works, and how to get started. It guides users step-by-step, using plain language, clear calls to action, and subtle animations to maintain engagement. To support quick decision-making, we also incorporated a slide-out FAQ panel that allows families to get answers to common questions without leaving the page.

Efficient Browsing on Desktop and Mobile

Partners in Opportunity anticipated that a significant portion of site traffic would come through mobile devices, so we optimized the site’s design and features to scale seamlessly to smaller screens. Content blocks stack neatly and become more compact to remain equally functional on phones and tablets, and longer interior pages incorporate anchor links and accordions to reduce time spent scrolling.

Built on WordPress, the site is also designed for growth. A system of modular, pre-designed blocks allows admins to easily update and scale each section of the site without sacrificing visual consistency. Tasks like adding new testimonials, updating FAQs, and revising program details are intuitive and doable entirely in-house.

 A Trusted Resource for Families

With its first-ever website, Partners in Opportunity is now equipped with a tool that supports its most important goal: building trust with the families it serves. The site clearly communicates the value of the program and removes friction from the application journey—making it easier for families to work towards a future of stability, opportunity, and support.