Building Digital Pathways

Like park pathways carry visitors to points of interest, websites often feature navigational structures that guide users towards key information and desired actions – objectives like subscribing to emails, booking a demo, reading an article, and more. These digital pathways are more subtle than physical ones and come to life as related content and calls-to-action that recommend specific next steps. 

When we partnered with Downtown Cary Park on a website redesign, we leaned into the idea of connecting the natural environment with an online experience. We wanted users to be able to explore the park from home and imagine a visit tailored to their hobbies and interests. Maybe a trip to the Bark Bar for dog lovers or an outdoor yoga class for fitness enthusiasts. We wove these pathways into the site by including a dynamic interactive map for visual browsing, an events calendar for daily activities, and amenity pages that highlight all that the park has to offer. Combined, these features create a digital experience that captures the park’s vibrant energy and charm.  

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