Why Less is Better than More

September 10, 2009

Less is a good thing.

Users read 20% of the text on a page.
Users generally spend less than 25 seconds on a page.

Less means you can pick your core message. On a busy site, what visitors see is based on luck; which elements did they choose to look at?

A good design should be centered around a single message.


A bad design allows users to choose from competing messages.



Anaska's avatar

Very true.
I think Google is popular right from the start because of the uncluttered design compared with other search engines of that time.
The '25 seconds on a page' theory is also seems to be correct as reported by Google Analytics for our blog.

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