March 2023 Newsletter

March 23, 2023

Newsletter

MARCH 2023

Elevating Research Through Engaging Design

For almost any type of organization, a good website design can go a long way towards engaging audiences and establishing a professional, polished marketing foundation. A dynamic design is especially important for elevating text-heavy content like research that might not grab a user’s attention immediately.

When we started working with the Aspen Global Change Institute (AGCI), we approached the project with the mindset of creating something with a lot of visual appeal that would guide focus towards key research insights and resources. Because AGCI focuses on global change – issues related to climate, land, water, and ecosystems – we were able to leverage striking nature images throughout the site to help users visualize research topics and core impact areas. In addition to high quality photos, the design features creative layouts, gradient accents, and an intuitive navigation structure that helps users browse the site smoothly.

Creating a Scalable Online Hub for a Research Nonprofit

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MORE FROM NMC

🧭 Tips for creating an intuitive sitemap: Your website’s navigation structure is a huge factor when it comes to overall user-experience. If your sitemap is illogical or only makes sense to internal stakeholders, it’s time to take a step back and do some reorganization. Head over to the blog for our thoughts on how to create a sitemap that engages users and prioritizes important content.

How to write a great RFP: Refining your RFP is the best to set the tone for your website project – before it even kicks off. In addition to the basics, you’ll want to cover things like your sitemap plan, technical requirements, and potentially even design inspiration examples. Read our comprehensive guide for more tips and our free downloadable template.

RECENT LAUNCHES

SolSmart

Led by the Interstate Renewable Energy Council, SolSmart is a national program that provides assistance and recognition to communities that are utilizing solar energy solutions. Complete with an interactive map, filterable resources, and an easy-to-navigate information structure, their new site is a welcoming online destination for local governments and others who are interested in learning about solar energy best practices.

VISIT SITE

DoseSpot

DoseSpot is a dynamic ePrescribing platform that allows clinicians to seamlessly write prescriptions electronically. Our work included designing a new logo and a modern website that educates prospective clients on features and services.

VISIT SITE

Josh Stein for Governor

Having worked with Josh Stein throughout his Attorney General campaign, we were thrilled to offer our support again when he announced his plans to run for Governor. Inspired by the simplicity of the campaign’s logo, the site is clean and minimal with a focus on photos and videos. Highlights include custom-styled forms powered by NGP, an engaging Endorsements layout, and calls-to-action incorporated on every page of the site.

VISIT SITE