Helping Medlio's App Get Off to an Exciting Start

October 2, 2013
Development, NMC


We're always excited to help a member of the vibrant Triangle startup community. Working with Medlio was an especially exciting opportunity since they are not only a local startup, but they're also boldly trying reinvent the healthcare system to make it smoother for patients, doctors, and insurance companies.

Medlio created a mobile app that acts as a virtual health insurance card, allowing doctors to provide patients with estimates ahead of time and for patients to seamlessly pay with their Health Savings Account (HSA) while they're still at the doctor's office. The app simplifies the process, allowing patients to have an idea of what something will cost and makes it easy for doctors to quickly get paid. That currently isn't the case because most HSA plans require the doctors to mail a bill after the visit.

It's such an exciting company that they were invited to be a featured speaker at the prestigious Health 2.0 Conference in San Francisco. This speaking opportunity meant they needed their new site built and launched very quickly. We worked with their team to get the site from design to live within a week. Wanting to ensure the company put its best foot forward at the conference, we worked hard to not only get the site launched in time but also really make it shine.

To provide the best experience for visitors, while making sure the site really shined, we put a lot of care into the HTML/CSS setup of the site. We used LESS and a nice grid system to flexibly layout each page. Using LESS allowed the styling to be very clean and minimal. It also made it easy to compartmentalize each element of the site into something that we could style responsively at a number of resolutions.

Knowing the company is representing the future of healthcare we wanted to make sure the site had some polished, modern interactions to engage visitors. The site designer had done a wonderful job of producing assets and describing animations. We took advantage and built in a number of nice CSS animations. When you initially land on the homepage, the phones are CSS animated into place using a 3d transform so phones and tablets can smoothly display it at 60 frames per second. We used a similar transition effect for when visitors click on the menu icon and the site menu slides in. These are both accomplished with very easily with our LESS framework:

.open #flyoutnav { .translate3d(0,0,0); }
#flyoutnav { .translate3d(-370px,0,0); .transition(350ms); }

That, plus some simple class-toggling javascript, got the job done.

On interior pages, we use a fade-in for the main page titles. All of these effects were carefully built to make sure they don't affect site load time in anyway, and they're geared at helping excite visitors about the future of the app.

Since the initial rollout of the site happened during the conference and it's promoting a mobile app, it was really important for us to build the site responsively. The responsive setup ensures that the site looks great at any resolution and on any device.  

medlio on devices

There are many other cool aspects of the site, but we encourage you to just check it out on your own.

The site wasn't the only thing needing to be ready for the conference. The Medilo team went and received rave reviews from everyone and were voted second place, finishing behind a company that has already received millions in funding. Pretty great for a startup that just recently stepped from behind the curtain.

The Medlio team was super excited everything came together quickly and looked so great, but not as excited as we were to have played a role in this great site and company.


Clay Schossow's avatar
Clay Schossow NMC team member
Lori and David,

Thank you so much for the kind words! They mean the world to us. It was our pleasure to help out, and we couldn't be more excited for the future of the company! Congrats again on the great showing at the conference!

David Brooks's avatar
David Brooks
Awesome work! Having worked on many projects and many websites, this was hands-down the best experience ever - and, under incredibly difficult constraints. This is precisely how to build lifelong customers.

Lori Mehen's avatar
Lori Mehen
I really can't say enough great things about the crew at New Media Campaigns. I honestly don't think I have ever been part of such an incredible effort as what this whole team just accomplished for the Medlio outcoming. We're getting rave reviews from around the world!


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