If you’re like 60%
of Americans, you probably agree that
there’s not enough time in the day.
At work especially, many people find their schedule
overwhelmed with meetings, appointments,
presentations, and urgent tasks. So naturally,
anything that seems to fall into the busywork
category drops to the bottom of the to-do list – or
maybe off of the list entirely.
When we’re talking about website projects, the
creative brief is one element that might fall into
category. But really, the creative brief is more
than just paperwork – it’s an essential strategy
document that sets the foundation for a smooth
process from start to finish. Make it a priority!
The more details you can provide about your desired
look, feel, and features, the less time you’ll spend
on updates and corrections later on.
This month we’re offering a closer look at our
creative brief process and explaining why it’s more
than worthwhile to spend time on strategy up front.
In the post, you’ll find a breakdown of the big
components that we focus on and a handful of tips
about how to write a successful brief.