Wyrick Robbins has grown to become one of the largest law firms in the Carolinas, and they needed an engaging and attractive website to tell their story and tout their successes. The firm has a unique entrepreneurial culture, which suits them well as they focus on helping growth-oriented businesses, ranging from startups to established growth companies.
The firm wanted their culture and experience to be exuded on the new site. With that goal in mind, NMC leveraged a unique layout and compelling imagery to demonstrate that Wyrick is a modern firm and to give prospective clients a view behind the curtain at the group's collaborative environment. To demonstrate the depth of the firm's experience, NMC developed an interactive transaction tool that lets visitors sort through deals based on date, practice area, and transaction type. Visitors are able to see all of the work done by the firm and identify deals that align with their own goals.
Additionally, throughout the site, related news, relevant transactions, associated attorneys, and more information is fed to different pages. This tactic continually demonstrates the firm's depth of experience throughout the site and also encourages visitors to go deeper on the site and learn more about how the firm can help them. These different content feeds connoted a dynamic firm well suited to serve your needs.
The site also lets visitors quickly determine their own journey and content path by presenting the practice groups upfront and letting visitors discover the services within each group. This approach lets visitors engage with the content on their own terms and quickly gets them to relevant areas of the site.