Kansas Campaign Features Innovative Online Tactics

July 20, 2008

Sean Tevis is running for State Representative in Kansas. He currently works as an Information Architect for a company in Johnson County, Kansas, and he formerly founded a successful Internet company. So, it's no surprise that he launched an attractive and innovative campaign site when he decided to run for State Representative. The site has a web 2.0 feel with smooth drop down navigation, a frequently updated blog, a host of social networking options, and an overall web-friendly design.

However, his site still isn't too out of the norm of most good campaign websites being launched in today's political environment. Where Tevis really set himself apart was with his cartoon to drive traffic to his site. The cartoon is an extremely funny take on today's political environment that tends to heavily favor incumbents and big fundraisers only. After making the reader laugh through the cartoon, Tevis places his call to action by asking readers to support his campaign.

The state record in Kansas for most donations to a State Rep campaign is 644, but Tevis sets the auspicious goal of gathering 3,000 small pledges of $8.34. The humorous slant on political marketing resulted in the cartoon going viral and Tevis reaching his goal of 3,000 donations in just 37.25 hours! The campaign has now raised money from over 5,000 contributors. Amazing!

Tevis is an excellent job of how creating content and driving visitors to it, especially if it is innovative and funny, can help a campaign site break through the mold and be really successful. Congrats again to Sean.

Clay Schossow - cschossow@newmediacampaigns.com

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