Get Rich Quick Schemes Never Work - Not Even for SEO
There's an eternal debate on the web and among companies about the most important SEO tactic. Everyone wants to find to find Midas' Touch and instantly turn their website into search engine gold - a top listing on Google. People are so eager to have a top Google ranking that they quite often forego the hard work necessary to earn a ranking, and they just opt for a "get rich quick scheme." We've all seen these ploys advertised in sketchy corners of the Internet: "Top Google Ranking, GUARANTEED," "Google Your Way to Millions," "Be On Google's First Page In a Week! GUARANTEED!" ... there are endless wordings of these ads, but only one result - wasted money.
When it comes to search engine optimization, just like in the real world, there's no sure fire "get rich quick" scheme. Believe it or not, the Google guys and their employees are pretty smart folks. Smart enough to know the shady little tricks that people will try to get a high ranking, and smart enough to not let those methods work. In fact, there's a good chance that if you try and sketch your way to the top that Google will penalize your site in the rankings.
In order to succeed in search engine optimization, you have to put some work into it. The most important work is writing good content. By writing content that accurately reflects your business and keeping it updated, Google will index you based on what your company does. Also, the better the content and the more frequently it's refreshed, the more likely it is that other companies and bloggers will link to your site - these links are a key part to your Google ranking. Business blogs are the raging fashion of today mainly because they challenge companies to write compelling content frequently, thus motivating visitors to link to the blog/company, which results in higher Google rankings for the terms that those companies care (and blog) about.
At New Media Campaigns, SEO is on the forefront of our minds when we work with designing our clients' websites. For example, our proprietary content management system (which is used by corporate, non-profit, and political websites around the country) ensures that all of the content on your site can be indexed by search engines. The system also allows for your site to host its very own blog, and reap the benefits that were mentioned in the previous paragraph. Additionally, when our clients want to strengthen their SEO tactics, we work with them every step of the way. From helping write content to directory submission, we work with our clients to ensure that they're getting the most out of their SEO. If you're interested in SEO, be sure to get in contact with us and learn about New Media Campaigns' SEO packages.
It's important to always remember that SEO is a long, hard fought battle, but if you put in the work, you'll begin to see results - however, never trust anyone that GUARANTEES quick results, because the process isn't that simple or predictable.
Lead Project Manager