The Importance of Geotargeting Your SEO Campaign
Frequently, when a client approaches us about their first SEO campaign, they are initially focused on ranking high for very general and competitive terms. For example, a contractor in Raleigh,NC recently came to us and was initially focused on such terms as "bath and kitchen remodeling" and "home improvement." While these terms could be very lucrative in the long run, they'd also take months upon months, if not years, to finally reach the front page for such a general and competitive term. Also, the contractor would be ignoring their client base and missing an opportunity to grab some low hanging fruit through local terms.
After talking to the client about their goals as a company,it became very apparent that they mainly did business in the Raleigh area and those were the leads they wanted to attract through their SEO campaign. So, it made perfect sense to adjust their terms from the broad and ambitious "Remodeler" to "Raleigh Remodeler." This allowed us to face less competition, while simultaneously allowing us to focus on the core target audience. Within weeks, the firm ranked #1 for Raleigh Remodeler and very high for other similar terms - that type of result could never have been possible for one of the broad terms that they originally brought to us.
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