Content Management Systems Continue to be a Good Investment in a Bad Economy
According to a recent CMSWire article, a Forrester study demonstrates that Content Management Systems continue to have a strong ROI in a weak economy. The Forrester's 2008 fourth quarter web content management survey forecasts continued growth in the Content Management industry in upcoming year.
Some of the highlights from the report:
- 72% of respondents plan to increase their CMS investment
- 64% plan to add a level of personalization to their sites over the next year
- 55% plan to incorporate audio and/or video in their sites over the next year
As a company that specializes in equipping all of our sites with our own Content Management System, it seems like a no-brainer that the sector is going to continue to grow, especially in a tough economy. A CMS truly maximizes an organization's ROI on its website. It allows organizations to fully leverage their site, engage visitors, keep the site fresh, add new features, participate in inbound marketing, and much more.
Content management continues to become more ubiquitous and affordable, and as the CMSWire article states: "by cutting back on WCM [web content management] initiatives, enterprises risk failing to meet customer needs and losing Web momentum to competitors." So far, we've seen spending on our CMS remain strong during the recession, confirming our beliefs and the research from this article. Do you plan on purchasing a CMS in the next year? If you're a web developer, are your clients still continuing to spend on content management solutions?