Established Law Firm Expands Image With New Site

Firm finds an effective way to reach audiences through new Web site and branding

Research Triangle Park, N.C.-New Media Campaigns, a leader in providing Internet-based marketing solutions and Web development tools to empower political campaigns, nonprofit companies and businesses, is pleased to announce the launch of a Web site and of new branding for its client Vernon Law.

Founded in 1933, Vernon Law has offices in Burlington and Graham, N.C., and is one of Alamance County's longest existing law firms. Its partners focus on a variety of legal areas, including appellate litigation, commercial law, estate planning, elder law, tax law and both commercial and residential real estate law. Although the firm's partners have different specialties, they also aim to work as a team to meet the needs of every client. The firm seeks to provide prompt, personalized attention at a reasonable price. Its attorneys have served as president of the North Carolina and Alamance County bars, in addition to holding other local and statewide leadership positions.

When the attorneys of Vernon Law wanted a new design for their firm, they turned to New Media Campaigns. Lee Conner, one of the firm's attorneys, had seen the company's work in designing the Web site of nonprofit organization Emerging Tar Heel Leaders, another New Media Campaigns client that strives to offer resources and networking opportunities to the state's young professionals, and asked for help in updating Vernon Law's own Internet presence.

"Vernon Law is one of the most well-established firms in Alamance County, and we are proud to have the opportunity to work with it," said Clay Schossow, New Media Campaigns' project manager. "We hope that the redesigned corporate branding we have incorporated onto the Web site will further enhance the firm's visibility and reputation."

New Media Campaigns uses pioneering technology to help clients like Vernon Law transform basic HTML Web sites into unique platforms of cost-effective marketing designed to better reach their own clients. The company's Web-based software give clients the tools necessary for every phase of an online marketing campaign, from managing content to creating more efficient e-mail contact operations.