Our Tips: Optimizing Your Website for Multiple Target Audiences

To cater to multiple stakeholder groups, most businesses are designed to include several departments or teams that focus on specific needs and actions. For example: a nonprofit with teams that work on partnerships, fundraising, programming, and so on. In real life, this works smoothly and gets information to the right audiences quickly. 

Online, things get a little more tricky. How do you create a website that elevates content and calls-to-action for multiple audiences? Is it possible to do that without confusing or alienating certain groups? Our answer is yes – a multi-audience website is within reach as long as you strategize up front and structure your site thoughtfully.

Keep reading for tips about prioritizing your audiences, providing actionable shortcuts, and creating logical navigation flows that serve multiple stakeholder groups. 

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