Hallie, a native of Hillsborough and former Montana cowgirl, joined New Media Campaigns in early 2016 as a Project Manager, where she collaborates with NMC designers and developers to make clients’ web design visions a reality.
Shortly after graduating from Wofford College with a degree in English, Hallie turned her lifelong love of writing and an interest in the then-burgeoning world of social media into a career in digital brand management. Since then, she has represented multiple organizations in the hospitality, non-profit, and legal sectors. Most recently, Hallie served as the Director of Marketing for the N.C. Bar Association, where she led content development, email marketing, and social media strategy, in addition to managing a total overhaul of the association’s web presence.
Hallie is active in the Raleigh chapter of the Legal Marketing Association, where she currently serves as Vice Chair and Communications Lead. She frequently presents to both attorneys and legal marketing professionals on issues related to social media marketing, web design, and accessibility standards.