Blog

Where we discuss our work, thoughts, and process

| Niki Litts

Three Cheers for the Best Hopscotch Design Fest Yet!

You know it’s been a killer Hopscotch Design Festival when you pop out of bed at 6 am the next morning to hit the release valve on your brain. I had plans to spend my Saturday morning in pjs, on the couch while I leisurely reviewed my notes over a nice hot cup of coffee… nope! T… Read the Post

| Niki Litts

Gearing up for Hopscotch Design Fest 2016!

When was the last time you visited a website or used an app and felt something stir in your gut? Can you recall attending an art exhibit where a visual artist nailed the story of the wage gap in a single image? Or when you spent hours on a website because it told you the stories of millions… Read the Post

| Hallie Kennedy

Ethics in Legal Content Marketing

A few months back, I had the pleasure of attending the 2016 Law Tech Expo, an event put on by the Law Practice Management and Technology Section of the North Carolina Bar Association. All of the sessions on developments in legal technology and marketing were engaging and informative, but I w… Read the Post

| Alex Pomer | 1 Comment

Optimizing the Design Layout for Blog Posts

We recently helped our friends at Lawyers Mutual of North Carolina dramatically improve the performance of their blog content from a number of different metrics. Their blog is one of the primary drivers of visitors to the site, so any changes to better serve those visitors and… Read the Post

| Hallie Kennedy | 1 Comment

Tips for Social Media Management for Law Firms

As a firm that regularly consults helps with law firm web design and marketing strategy, we are frequently running into client questions and concerns surrounding content development for social media. This is not a new worry for those in the world of legal marketing, or marketing in general f… Read the Post

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