Blog

Where we discuss our work, thoughts, and process

| Hallie Kennedy

Ethics in Legal Content Marketing

A few months back, I had the pleasure of attending the 2016 Law Tech Expo, an event put on by the Law Practice Management and Technology Section of the North Carolina Bar Association. All of the sessions on developments in legal technology and marketing were engaging and informative, but I w… Read the Post

| Alex Pomer | 1 Comment

Optimizing the Design Layout for Blog Posts

We recently helped our friends at Lawyers Mutual of North Carolina dramatically improve the performance of their blog content from a number of different metrics. Their blog is one of the primary drivers of visitors to the site, so any changes to better serve those visitors and… Read the Post

| Hallie Kennedy

Tips for Social Media Management for Law Firms

As a firm that regularly consults helps with law firm web design and marketing strategy, we are frequently running into client questions and concerns surrounding content development for social media. This is not a new worry for those in the world of legal marketing, or marketing in general f… Read the Post

| Hallie Kennedy | 1 Comment

Tips for Conducting Social Media Audits for Law Firms

I recently stumbled on a stat on one of my favorite legal marketing blogs about social media marketing and law firms that knocked me for a loop. According to AVVO Chief Marketing Officer Leah McMillan, in 2015, 35% of attorneys said that they acquired clients through their efforts on socia… Read the Post

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