York County Economic Development

Repositioning a Vibrant South Carolina County

Located midway between New York and Miami, York County brings together the southern charm of South Carolina and the convenient amenities of surrounding metropolitan hubs. York County is home to a thriving business scene, a variety of welcoming communities, and a mild climate that is sure to please.

In order to attract new residents and promote business relocation, York County reached out to us for an economic development website design that would highlight the area’s best features. We worked closely with our friends at Liaison Design to create a polished site that efficiently organizes resources, tools, and information about life in South Carolina.

An Engaging Design

Based on York County’s dynamic energy and spirit, Liaison came up with a design that utilizes bright colors, modern sans serif typefaces, and interactive visuals. Together, these elements communicate the region’s forward momentum and robust culture of growth.

In particular, we love how the design incorporates high quality images, embedded videos, and glowing testimonials throughout.


User-Friendly Features

In addition to looking great, the site provides helpful tools and features that make it easy for users to evaluate what York County has to offer. This begins on the homepage with seamlessly integrated news and social media feeds. Both feeds display updates in real time, allowing users to get a sense of the county’s pace of life while reading about recent events and developments.

Interior pages offer detailed information about lifestyle, business opportunities, and relocation logistics. A dedicated Resource Center takes this a step further by compiling relevant PDFs and data.

One of the most unique features is the website’s Property Search tool, an integration that allows users to explore available offices and industrial sites on an interactive map. Many of our economic development clients use similar features, so we routinely build them into websites using iFrames, custom APIs, third-party tools, and other approaches that are unique to a client’s needs. For York County, we leveraged our experience to produce a tool with options to search, filter results, and create a list of favorite properties. 

Positioned for Future Growth

When building the website, we were particularly aware of the county’s need for a flexible and scalable content management system. We chose WordPress for its intuitive interface, adaptable layouts, and streamlined process for updating existing posts and adding new content. In addition, we worked in many econdev website best practices to ensure that York County’s new website exceeds expectations.