The Sumwalt Group

Positioning a New Law Firm with a Modern Website

For the past twenty years, the trial lawyers at The Sumwalt Group have guided clients through the justice system to successful results. Because the team operates exclusively through word-of-mouth referrals, its experienced attorneys are distinctly attuned to the nuances of client needs. When the group branched off into their own firm, The Sumwalt Group, they approached us with the goal of reflecting this personal touch in a modern and focused law firm website design.

An Approachable Homepage

Beginning on the homepage, the site prioritizes easy access to key information. As site visitors explore the page, they are guided through various topics by clear headings, subtle color blocking, engaging images, and large buttons that link to interior pages. From the homepage alone, visitors are able to gain a big-picture understanding of the firm’s mission, practice areas, and latest news posts. 

Standout design features include the use of ambient video, the incorporation of the firm’s logo as a background texture, and the ongoing theme of angular shapes and bold shades of cobalt. Combined, these elements serve to bring the site the dynamic and contemporary feel that The Sumwalt Group was hoping for. 

User-Friendly Details

The site’s interior carries through the same aesthetic and feel by focusing on the clear presentation of information. This is particularly evident on Cases We Handle, the page that details the firm’s practice areas. Here, practice areas are clearly outlined in an attractive and convenient image grid. This allows visitors to scan through the firm’s specialties and quickly determine whether or not The Sumwalt Group is positioned to meet their specific needs. 

Other areas of the site are similarly user-oriented. For example, the attorney bio pages helpfully utilize clickable tabs to provide a robust introduction to each of the firm’s lawyers. The tabs separate information like work experience, education, honors, and professional affiliations. By allowing visitors to navigate easily through detailed background information, the tabs encourage engagement with the site and discovery of what the firm’s team has to offer. 

A Successful Outcome

We built the site on a custom WordPress base that will allow administrators to add and update content internally. The intuitive Content Management System makes it easy to switch out images, update bio information, create new News posts, and manage the site with minimal outside assistance.

With the launch of the new site, The Sumwalt Group has successfully refreshed their online presence to reflect the professionalism and client-first mentality that the firm is built on. We’re so excited to see the firm continue to grow and scale the site over time.