Prysm Capital

A Scalable Website for a Growth Equity Firm

Based in San Francisco, CA and Princeton, NJ, Prysm Capital is a growth equity firm that partners with companies in the technology, consumer, and healthcare sectors who are looking to expand and grow. The team brings together five decades of collective experience to advise their clients and help them to work towards their goals.

Shortly after their founding in 2019, Prysm approached us for a B2B website design that would outline their mission, introduce their team, and position the firm for success online. The resulting website utilizes modern design and clear mission statements to accomplish these goals and more within a distinctive and scalable WordPress platform.

Polished Minimalism

As a whole, the site is defined by a clean white background, angular shapes, and a sophisticated color palette drawn from Prysm’s recognizable logo. The minimal look communicates the firm’s focused approach and allows site visitors to absorb key information without visual clutter or distractions.

Room to Grow

We approached the design and build with the intention of creating something that will evolve with the firm as they grow their business and make new investments. So while the site looks complete as is, admins can easily update existing content, build out new custom layouts, add team members, and change elements like photos and headings. All of this is controlled in the intuitive WordPress content management system, which the firm can manage in-house without prior web experience or expertise.

We enjoyed helping Prysm make their digital debut and look forward to offering support for any future website needs.