As the single statewide community foundation serving North Carolina, the North Carolina Community foundation has made nearly $63 million in grants since its inception and in order to keep that number growing they realized they needed a website that could reach out to the communities and people they serve.
New Media Campaigns worked with Dale Design of Cary, NC, to design and implement a website that could help NCCF reach their goals. The website needed to deliver important information in a simple and understandable way while also making it easy for staff to update and add new information when needed.
NMC designed an interactive map through jQuery that allows visitors to search through the counties of North Carolina and find their local NCCF affiliates. Because the map was built in jQuery instead of Flash, NCCF can easily make changes to map's content through our content management system. NMC also custom designed a grants and scholarship tool that gives visitors the ability to search for scholarships based on county.
In addition to developing their website, NCCF hired NMC to assist in their online marketing, specifically with search engine optimization, Social Media implementation, and building out new features on the website to keep it up to date. After one year of the online marketing retainer, NCCF's website traffic was up more than 60% thanks in large part to an almost 70% increase in organic traffic. We look forward to continuing working with NCCF and making the same strides year after year.