The North Carolina Electric Cooperatives are comprised of 26 non-for-profit cooperatives around the state, powering the lives of more than 2.5 million North Carolinians. NCEC is not a typical energy company, as their structure as local non-profit cooperatives mean that they're truly invested, engaged, and involved in their local communities.
The organization came to us, with our non-profit website design experience, to bring that story to life and help personalize the company while also giving consumers quick access to important information, which can sometimes be urgently needed during power outages, ice storms, hurricanes, and more.
The result was a modern, friendly, and intuitive site that worked to incorporate features like custom icons and interactive effects to humanize the brand, while also always making sure that critical information was easily accessible to visitors. The initial project has blossomed into a longterm partnership that has included additional microsites, ads, interactive experiences for conferences, and more.