Modern Energy

Creating a Sleek and Efficient Website for a Certified B Corp

Founded by clean energy innovators Mark Laabs and Benjamin Abram, Modern Energy is a holding company that supports clean energy businesses at every stage of growth and development. As a Certified B Corporation, the company remains closely connected to its driving goal of promoting energy systems that are sustainable, affordable, and inclusive to all.

When Modern Energy decided to reimagine their digital presence, they approached us for a fresh B2B website design that would concisely communicate their mission, approach, and large-scale goals. The resulting website combines clean design and intuitive navigation for a dynamic new platform that accomplishes those objectives and others with ease.

User-Oriented Design

As a whole, the website is defined by a light and bright look that brings together smooth sans serif typefaces, subtle background textures, and reactive design elements for a polished product that allows the company’s content to shine.

A core feature of this approach is an efficiently structured homepage that sets the tone for the rest of the website. On the homepage, site visitors are gently guided through key information about the company, their values, guiding investment principles, and partnership philosophies. The clear organization anticipates visitors’ questions and makes it easy to discover what Modern Energy has to offer.

For visitors who prefer to jump directly to a particular topic, the top navigation menu offers anchor links that conveniently scroll the homepage to the desired section. Within each section, users can click through interactive elements like rotating slides, bio dropdowns, videos, and news cards. And when they’re ready to take the next step, a contact form at the bottom of the page encourages and streamlines conversion.

Scalable Technology

Based on the company’s forward momentum and proclivity for growth, we built the site on an adaptable WordPress base that will easily flex and scale with Modern Energy over time. Using the content management system, site administrators can add new content, revise existing information, and update the platform as new needs arise.

We look forward to offering technical support and guidance as Modern Energy uses their refreshed digital hub to take their business to new heights.