Fleet Feet is a brand loved by runners across the country. Since their humble start in 1976, they have grown to over 180 locations. Their success is rooted in the brand's dedication to local ownership that fosters a community around every store. Each location has a staff of experienced runners that are trained to help customers find the perfect running shoe. They also organize local running groups, training programs, and races.
NMC's partnership with Fleet Feet began nearly a decade ago, when we worked with them to design and develop a website platform that individual franchises could use to launch their own website, giving them access to complex functionality, keeping their branding consistent, while also maintaining their independence. Nearly every franchise in the brand moved to the platform, helping the brand to reach millions and millions of customers online. After the success of that initiative and seeing NMC's depth of experience in design, development, and digital strategy, Fleet Feet engaged NMC to help them transform their primary website into an eCommerce platform that met their unique needs.