Brown & James Law Firm

A Polished Design for a Leading Midwestern Law Firm

Operating out of seven offices throughout the Midwest, Brown & James is a leading law firm that combines a variety of diverse practice areas with a client-oriented mindset. The firm’s team of more than 100 attorneys is a results-driven group that strives to provide services that are value-driven and highly personalized. Many Brown & James attorneys are regularly recognized for their skill and expertise by Best Lawyers and Super Lawyers

As the firm expanded over the years, they realized that a dynamic digital presence would be an essential part of maintaining their preeminent position in the market. With this goal in mind, Brown & James approached NMC to create a law firm website design that would communicate their track record of success as well as their commitment to value and results. The resulting site brings together modern design and a user-friendly interface that perfectly reflects the ethos that Brown & James has worked hard to cultivate since the firm’s founding.

Client-Focused Design

Beginning on the homepage, the site engages visitors with a bold sans-serif typeface, high quality images, unique background textures, and clear buttons and cards. Visitors are directed towards interior pages by straightforward headings and visual blocking that separates various content areas. The site as a whole eschews common law firm design tropes and instead conveys an aesthetic that feels professional yet decidedly modern.

Read more about modern law firm website design on our blog.  

Connected Content

Throughout the interior of the site, ease-of-use remains a priority. For example, pages like Practice Areas and People utilize a neat grid format that allows visitors to quickly scan for content that might be relevant to their needs. These pages are supported by features like buttons and tabs that build in easy accessibility and contribute to the site’s intuitive feel.

Within each Practice Area, overview information is paired with related team members, recent cases, and relevant news articles. The web of connected content creates continuity throughout the site and makes it easy for visitors to explore every element of what Brown & James has to offer. The cross-linking and dynamic content also serves to boost the site’s performance in search engine rankings. 

The People section similarly employs connected content to make each team member’s profile feel rich and robust. In addition to basic details and contact information, the individual bio pages offer links to team members’ specialties and interactive tabs that display education and professional affiliations. Visitors are even given the option to download a copy of each bio page as a PDF. 


Easy PDF Generation

The PDF generation feature is a common request amongst our law firm clients, and we have built out a custom tool and workflow to help provide firms with the feature.  The feature is beneficial to both the firm and its clients. For the firm, it makes it easy to pull together proposals and materials to present to clients. For clients, the availability of PDFs allows for easy sharing, gathering, and printing of information. 

To ensure that the documents integrate well with the rest of the site, we work with each firm to create a custom style sheet that compliments the site’s general look and feel.  With our custom approach, we're able to create a custom design, enabling the firm to advise on the content and layout of the PDF. 

For Brown & James, the PDF bio pages are a sleek reflection of the information presented on their website. The pages draw from the site’s design by featuring graphic lines, defined headings, and clearly organized content.

A Successful Result

In order to ensure easy upkeep, we built the site on a WordPress base that allows Brown & James to manage all content and maintenance internally. With the flexible and intuitive system in place, site administrators can easily add and update content as the firm continues to grow. 

Through the launch of the new site, Brown & James has successfully refreshed their digital presence in a way that showcases the firm’s relentless commitment to serving clients with confidence. The polished design exudes finely honed expertise that leaves visitors assured that Brown & James is equipped to tackle any legal challenge.