Take a creative
risk…it might just be worth it!
During our creative brief process, we always ask a
series of standard questions about goals, success
indicators, and design inspiration. More recently,
we’ve also started asking about how the design
should fit into the landscape of your specific
industry or community. Should the new website blend
seamlessly, or are you open to a design that stands
out as non-traditional?
Sometimes it makes sense to stick to the status quo,
especially if being perceived as “different” would
lessen professional credibility or confuse target
audiences. But as design boundaries are evolving
across all types of websites, it’s becoming more and
more beneficial to take a risk and pursue a design
that stands out.
Earlier this year, we had the opportunity to work
Hill Economic Development on a new website
to showcase their local work and impact. And when
asked the conformity question, they were a
resounding “yes” to a unique concept that would set
them apart from other economic development groups.
With that green light, we went ahead with an
exciting direction that combines dark backgrounds,
playful graphics, and subtle interactive effects.
It’s not what you might picture for an economic
development website, but that’s just what Chapel
Hill Economic Development was looking for.