Windsor Circle, a Durham, NC startup company, increases revenue for eCommerce marketers by allowing access to purchasing information of online buyers. By providing integrations with the leading software platforms used by online retailers, Windsor Circle provides marketers with instant access to shopping cart, order management, and eCommerce data. Companies use this data to tailor email messages to suit particular customer’s tastes, a process designed to make emails more personal and relevant.
Being a startup, Windsor Circle needed New Media Campaigns to build a brand new website from the ground up. The website was designed and developed by NMC and made to fit the needs of Windsor Circle. Windsor stressed the importance of the eCommerce partnerships so NMC prominently displayed the partner’s logos on the website's homepage. To increase engagement, a call-to-action is featured on the sidebar of every webpage. Visitors can fill out the call-to-action and stay on the same page once the information is submitted to ensure there is no disruption of the user-experience.
The new site also boasts features to keep website visitors up-to-date on company news. Social media links on every webpage allow visitors to easily follow Windsor Circle on their favorite social networks. The company also keeps an updated blog, informing visitors of company news and featured articles. NMC’s content management system, HiFi, allows for easy updates to the content of the blog, as well as management for the entire website.