House Majority PAC approached New Media Campaigns with the task of creating a website that showcased their extensive video work and acted as a hub for their numerous blog posts, press releases, and general readership. House Majority PAC is a super PAC that focuses on holding Republicans accountable and helping democrats win seats in the House. They create a wide array of video advertisements to promote this message. With some custom page designs, multimedia integration, and the powerful Hifi Content Management System, NMC was able to create just the site that House Majority PAC needed.
Since House Majority PAC’s specialty is creating video advertisements, the portfolio page is custom designed and loaded with a number of virtual bells and whistles. A large, interactive map of the United States that stretches across the page allows visitors to search for videos by state. In addition, visitors may search through the videos by using the video library search bar with terms like the candidate’s name.
Other standout features on the site include a photo rotation on the home page, various news feeds, and a library of press mentions. Visitors are met with a large feature photo flanked by a sidebar that directs visitors to the organization’s work, objectives, and news updates. The news page holds a collection of press stories House Majority PAC has been featured in alongside a live feed from the organization’s Twitter. Under the ‘About Us’ tab on the homepage, visitors can learn more about the impact House Majority PAC has had by skimming over pullout quotes from news sites after watching a video.
Overall, the website showcases House Majority PAC’s work and impact in one sharp, engaging, and patriotically-colored package. This site joins a sizable portfolio of political websites that NMC has made in the past.