Branding Business

Distinguishing A Global Leader in Branding

NMC worked with Branding Business, a leading global agency in B2B brand strategy and development, to design and develop a site that expressed their own brand, showcased their work, and promoted their insights.

Branding Business works from offices across the world to help large B2B brands such as Bosch, Sharp, Colliers, AMN Healthcare, Kaiser Permanente, and many others discover their greatness.  The firm’s own digital brand, however, had languished and wasn’t representing their latest work and positioning, and they partnered with NMC to bring it back up to their own standards.

The previous site had become bloated and unwieldy, making it difficult to find the firm’s work and even discern what the firm did for clients.  The goal of the new site was to crisply highlight the firm’s unique focus, track record of success, great work, and helpful insights. 

A Modern and Scalable Presence

Since Branding Business has an in-house design team, NMC was able to closely partner with them to bring the site to life. NMC led the discovery and design phase and closely collaborated with the in-house team to make sure everything was reflective of their their brand, visual language, and positioning. 

The site was built on WordPress with an extensive Blocks system, powered by Advanced Custom Fields, which gives Branding Business full and intuitive control to build custom layouts for their pages, especially portfolio items.  With the Blocks, they’re able to choose and order which elements go on the page, and then easily bring them to life even choosing the animation effects that would be used.

A Digital Brand That Reflects Their Own Work

The new site immediately made an impact on the firm and was extremely well-received by the distributed Branding Business team.  Their own online brand now aligns with the distinguished brands they build for their clients.