Asuragen is an Austin-based healthcare and pharmaceutical company working to improve human life through the power of scientific and best-in-class clinical testing solutions. The company leverages innovative technology to advance diagnostics to help people with cancer and genetic disease.
The company came to us, looking for a partner who could help them shape their digital presence and execute ongoing SEO and data analytics work. They wanted a design that not only expressed the cutting edge nature of their work, but one that also connoted the very human element of their work. Asuragen's tagline is "It's more than a Result. It's a person," and that's a mantra that permeates everything they do, making it important that the site had a certain warmth and humanity to it.
We worked closely to bring their brand to life on the web, and have continued partnering with the company for years to help them implement online ads, scale the web presence, rank well in search engines, and more.