New Media Campaigns worked with Armstrong McGuire to create a website that reflected their work and commitment to clients. Armstrong McGuire is a consulting firm dedicated to helping non-profits succeed through organizational planning, leadership development, executive recruitment and fundraising.
Armstrong McGuire’s previous website didn’t meet their expectations. They envisioned a site that was polished and professional, but also encouraged people to have fun and engage with the site.
The organization is very active on their blog and social media, and wanted that content to be up front. NMC featured their posts on the homepage under the title “The Latest,” so that it is easy for visitors to connect to their blog and social media.
Armstrong McGuire has many loyal clients that have given a lot of positive feedback to the organization. NMC displayed this on through rotating testimonials on the homepage and on an interior page devoted to clients.
Knowing that clients of Armstrong McGuire come to them for numerous reasons, NMC made the navigation experience intuitive for visitors. A menu bar features the primary concerns of clients: fundraising, planning and recruitment, allowing clients to quickly access the content most relevant to them.