Westfield Insurance

Westfield Insurance wanted to build a microsite to support their Quiz Show program, an education and community outreach promoting safe driving and rewarding academic achievement. Westfield Insurance also wanted the site to advise teenagers on safe driving habits and car insurance.

The Quiz Show program features several trivia contests, such as Hometown High Q and Quizbusters, in various cities across the country. These shows pit the brightest high school students against each other in a battle of the minds.  Not only do the winning students receive a donation to their school, but they also get bragging rights over their rivals.   

NMC teamed up with one of our agency partners, PR20/20, to develop this vibrant microsite. Using a unique design to appeal to this particular audience, the team at NMC was able to create a fun and energetic site showcasing this unique charitable program.  The site features individual landing pages for each of the seven quiz shows and details past winners and show information.  The site also utilizes several social elements such as viewer comments, page sharing, and Facebook liking.  NMC was excited to be a part of this community outreach.