Ronnie Mabra Campaign
For his state representative campaign, Ronnie Mabra wanted a website that was informative, social, and easy to navigate for anyone in Georgia’s 63rd district. Because Mabra is running for reelection, he had a wealth of experiences, information, photos, and more that he wanted to showcase. New Media Campaigns kept all of these things in mind when designing and developing this responsive campaign site.
Mabra’s priorities and values are immediately evident when visitors reach the home page. A large photo stream shows images of Mabra in action and encourages them to get to know the representative, share their ideas with him, learn about his past legislation, and check upcoming campaign events. On all interior pages, a static sidebar ensures that visitors are never more than a click away these features as well as recent news, photos and videos, and social media postings. All of the site’s content is presented throughout the site in bright blocks of red, white, and blue to add visual interest and organization.
A standout theme throughout the site is the presence of large, vivid photos and videos. This, along with the contact feature, enables visitors to “meet” Mabra and feel as if they’ve gotten to know him without actually meeting him. The features visitors find throughout the site were created to encourage them to share, participate, and learn about Ronnie Mabra as both a person and candidate.
Behind the scenes of the site, Mabra and his campaign will be able to update or change it as they please using the Hifi Content Management System.
