Enroll America

Enroll America is an issue advocacy group finding the signal in all of the noise associated with the new healthcare law.  There is disparate information around the web about the ways to secure coverage and what's required of individuals and businesses; Enroll America's mission is to act as a unifying platform to pull all of the relevant information into one location and make it easily accessible to visitors.

Enroll America needed a website that would provide visitors with information to drive them to seek their own health insurance and educate them about evolving issues.  The website had to quickly engage, educate, and excite people about this complex topic, encouraging them to dive deeper and gather the necessary information.  NMC created the new website with all this in mind. 

The new site has a great catalogue of resources, which can be sorted by category and date.  The sorting allows people to quickly find the resources that are most relevant to their needs without having to read through lists of hundreds of irrelevant resources.  Embedded PowerPoints enable website administrators to upload presentations for all visitors to see.  A homepage rotation allows Enroll America to very easily publish and promote news relevant to the organization and its niche.

At the beginning of the process, NMC worked closely with Enroll America to fully understand the different types of content that would be available on the site and to devise the ideal flow of information on the site.  These early discussions being put into action ensured the website is custom tailored  to inform the uninsured about healthcare coverage.

NMC also developed the website with standard features we place in all of our sites.  Social media integration allows visitors to connect with the organization through multiple networks to consume information designed specifically for that channel and to express their support for Enroll America.  A blog allows the organization to post insights and updates on the healthcare industry and healthcare legislation, which encourages visitors to share posts and helps the organization rank highly in relevant google searches.  This inbound marketing strategy helps draw people to the site even if they're unfamiliar with the organization but are just interested in the broader healthcare topic.

The site runs on HiFi Content Management System, allowing Enroll America to easily update their content, post blog updates, add and categorize new resources, build custom forms and landing pages, and plenty more.