Authentic Leadership Program

The Authentic Leadership Institute is an organization that delivers various leadership programs based on the best-selling book True North. ALI approached New Media Campaigns to design and develop a new website after seeing the website we created for True North's author, Bill George.

The institute needed a new website in order to better promote their leadership philosophies and share their leadership expertise with a larger audience. The website also serves as a place to sell their leadership materials and to promote their conferences.

The website features the institutes leadership philosophies as well as photo and videos of business leaders sharing their thoughts on what it takes to become an authentic leader. The website serves as a central hub for visitors to learn more about what ALI is and the different kind of programs they have to offer. Visitors can also join the institutes mailing list to regularly receive updates.

We developed the website on our new content management system, HiFi,  giving ALI a variety of tools to further engage with visitors. Through our CMS, the organization can easily add new content and keep visitors updated with upcoming news and events.

ALI's new website now connects leaders across the nation and provides a gateway for the institute as they strive to accomplish their mission to provide better theories and strategies for effective leadership.