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Texas Candidates Turn To New Media Campaigns

State representative and Supreme Court candidates target voters through new Web sites

Carrboro, N.C.-New Media Campaigns, a full service, North Carolina web design firm, is pleased to announce the launch of campaign websites for Sandra Rodriguez, a candidate for state representative in Texas' 36th District, Justice Linda Yañez, a candidate for Place 8 on the Texas Supreme Court, and Larry Joe Doherty, a candidate for Congressional District 10.

Rodriguez, whose experiences include serving as a juvenile probation officer and as a public school teacher, aims to put citizens' interests first by making child healthcare more affordable, encouraging equal school funding, and bringing quality, high-paying jobs to District 36. Her campaign seeks to focus on "we" rather than "me."

Yañez, who currently serves as a justice on the state's 13th Court of Appeals, was the first Hispanic woman to serve on an appellate court in Texas history. A mother and a grandmother, she has also worked as a clinical instructor at Harvard Law School and as a guest lecturer at Spain's Valencia Law School. Her work has led to a number of awards, including the Hispanic Bar Association's Lifetime Achievement Award. She is campaigning for a place on the Supreme Court to bring balance back to the Texas judicial system, and her efforts include a vow to "put the rule of law over the power of money."

Both Rodriguez and Yañez partnered with New Media Campaigns to enhance their online presence and reach voters. For each candidate, the North Carolina design and marketing firm developed unique Web sites that allow voters to learn more about each woman's goals, stay up to date with campaign news and explore ways to contribute to the campaigns' efforts.

"We are excited about working with Ms. Rodriguez and Justice Yañez," said Clay Schossow, New Media Campaigns' project manager. "Each of them is intent on serving and improving their community, and we look forward to helping them share their messages with Texas constituents."

New Media Campaigns uses leading technology to help political campaigns, non-profits and other businesses reach audiences more effectively. The agency offers clients the tools to transform basic HTML Web sites into comprehensive and easy to navigate platforms of information and education. By using innovative Web-based solutions, New Media Campaigns guides clients through every step of a successful online marketing campaign.