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NMC Works with Headwater Solutions to Launch Website for GannettLocal

Working with Headwater Solutions, New Media Campaigns recently launched the website for Gannett Local. A new initiative from media and marketing company Gannett, Gannett Local is looking to make marketing advice accessible to small business owners.

Headwater Solutions provided the design of the website whereas New Media Campaigns provided their new content management system, HiFi. Because of HiFi's flexibility, NMC was able to easily replicate the design Headwater Solutions produced.

The content management system also gives the Gannett Local team the opportunity to easily add and edit information to the website. The website also features a marketing navigation tool that is available to help small business owners build an online presence.

The website was designed to focus largely on search engine optimization and other measurable methods of online visitation. Numerous landing pages were also created to stimulate lead acquisition. The content management system makes it easy to control page titles, title tags, meta description, and SEO-friendly URLs.

New Media was excited to work with Headwater Solutions on a project that seeks to help small businesses across the nation. The company looks forward to the success of the initiative and the expansion of the website.


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