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NMC launches website for estrogen therapy treatment EstroGel® 0.06% (estradiol gel)

New Media Campaigns, in partnership with Group 31 Communications, recently redesigned, redeveloped, and relaunched a website for EstroGel® 0.06% (estradiol gel). EstroGel is an estrogen therapy gel indicated for the treatment of moderate to severe hot flashes, night sweats, and vaginal dryness, itching and burning due to menopause.1 These common menopausal symptoms are effectively managed with once daily application of EstroGel directly to the skin. EstroGel is FDA approved, is bio-identical, and has been used worldwide for more than 35 years.2 

Estrogel homepage

The fresh, appealing design of the EstroGel website offers visitors detailed and comprehensive information for women and men about natural menopause and what to expect after an induced menopause.3 It also explains how to apply EstroGel and lists possible EstroGel side effects.1

ASCEND Therapeutics, a leader in women’s health issues, is using the website relaunch of EstroGel to continue its efforts in increasing awareness of EstroGel and encourage menopausal women to talk to their healthcare provider about their symptoms. ASCEND offers a monthly $20 EstroGel coupon to help offset new prescriptions and refill costs.3

Group 31 Communications, located in Cary, North Carolina, is an independent educational communications and marketing agency focused on expanding the voice of growing companies. For more information please visit


1. EstroGel 0.06% [package insert]. Herndon, VA: ASCEND Therapeutics; 2009.

2. Data on file, ASCEND Therapeutics.

3. EstroGel 0.06% (estradiol gel). Available Accessed April 17, 2012.


  • Estrogens increase the chance of getting cancer of the uterus (womb).

Report any unusual vaginal bleeding right away while you are using EstroGel. Vaginal bleeding after menopause may be a warning sign of cancer of the uterus (womb). Your healthcare provider should check any unusual vaginal bleeding to find the cause.

  • Do not use estrogens with or without progestins to prevent heart disease, heart attacks, strokes, or dementia.

Using estrogens, with or without progestins, may increase your chance of getting heart attacks, strokes, breast cancer, and blood clots.

Using estrogens, with or without progestins, may increase your risk of dementia, based on a study of women age 65 or older. You and your healthcare provider should talk regularly about whether you still need treatment with EstroGel.

Do not start using EstroGel if you have unusual vaginal bleeding, currently have or have had certain cancers, had a stroke or heart attack in the past year, currently have or have had blood clots, currently have or have had liver problems, are allergic to EstroGel or any of its ingredients, or think you may be pregnant.

Tell your healthcare provider if you are breastfeeding, about all of your medical problems and medicines you take, and if you are going to have surgery or will be on bedrest.

Serious but less common side effects of estrogens include gallbladder disease, ovarian cancer, high blood pressure, liver problems, high blood sugar, and enlargement of benign tumors of the uterus (“fibroids”).

Common side effects of estrogens include headache, breast pain, irregular vaginal bleeding or spotting, stomach/abdominal cramps, bloating, nausea, vomiting, hair loss, fluid retention, and vaginal yeast infection.

If you would like more information, talk with your healthcare provider.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit, or call 1-800-FDA-1088.