NMC Launches Website for Enroll America
New Media Campaigns is excited to announce the website for Enroll America, a nonpartisan organization whose mission is to ensure that all Americans are enrolled in and retain health coverage. Enroll America is a collaborative organization, working with partners that span the gamut of health coverage stakeholders—health insurers, hospitals, doctors, pharmaceutical companies, employers, consumer groups, faith-based organizations, civic organizations, and philanthropies—to engage many different voices in support of an easy, accessible, and widely available enrollment process.
Enroll America came to us wanting a site that was easy to navigate, highlighted their numerous reports, and provided all of its information in a way that was easily searchable by visitors. They also wanted a custom website that best addressed their particular needs. To help meet these goals, we used our own content Management System, HiFi, which ensures high levels of functionality, customizability, and performance.
Reports, publications, and resources are central to the Enroll America site, and the staff wanted to make sure these resources were highlighted in multiple places. To this end, we designed the site to show them on the homepage feeds, and they are also sorted by topic in the sidebar of each page. On that sidebar, the current page is highlighted so that visitors always know where they are, and can easily click from topic to topic without getting lost. HiFi allows the Enroll America staff to easily post and organize a large amount of information by themselves. Additionally, we set up an archive on the site that allows users to sort posted or linked resources by date, topic, or author, ensuring that visitors can quickly and reliably find information.
Also featured on the site is a blog, with current news and information about the Enroll America mission and its staff. Importantly, we designed the blog so that that visitors can filter blog posts both by author and by date. Additionally, because of the user-friendliness and customizability of HiFi, the Enroll America staff can easily post to the blog, making sure it is current.
Since the site launched, Enroll America has started conducting webinars, which it is able to post and maintain on the site itself.