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NMC Launches Website and App for Running Lane

New Media Campaigns recently designed and developed a new website, and an app for Running Lane. Running Lane, a start-up company that offers real coaching services for runners who are preparing for races, wanted to offer their services and company profile on two platforms.

Designers and developers at NMC created a responsive site for Running Lane. Visitors can learn more about, and engage with the company on the site. The homepage and interior page layouts include colorful call-to-action buttons that invite visitors to sign-up for the company’s services depending on their level of experience. NMC highlighted customer testimonials by creating a testimonials page. A testimonial is featured in the footer of every page on the site, as well. The site also includes a discussion board where visitors can engage with the company and other visitors, and comment on articles.

NMC developed a custom online app intended for coaches and runners to use to interact with one another. The application is a tool for paying members to use to engage with coaches one-on-one in a virtual space. Coaches create a schedule, and running plan for each member to follow when training for upcoming races.

The app features a schedule page where runners can view the suggested running schedule, provided by the coaches. Runners can also view notes posted by the coach, create personal notes on the app, and manage their subscription. The beautiful, and dynamic site and app will serve as useful tools for Running Lane and the athletes that the company services.


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