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NMC Designs and Develops eCommerce Site on Magento

New Media Campaigns recently launched a powerful eCommerce site for Hy-Tech Roof Drains.

Hy-Tech Roof Drains decided several years ago to expand their successful offline business to an online store. After good initial success, the company realized that in order to grow online it needed a robust eCommerce platform and attractive website to engage shoppers.

New Media Campaigns collaborated with agency partner PR 20/20 in the successful completion of the site. PR 20/20 provided the online marketing strategy, while the NMC team worked to design and build the site. NMC chose the open-source eCommerce platform Magneto for the foundation of the site.

Magento allowed us to leverage powerful eCommerce functionality out of the box, allowing our team to focus on customizing the solution for Hy-Tech's needs rather than building a new platform from the ground up.  An example of customization by the NMC team is the product-filtering AJAX “Drain Wizard,” which serves as a step-by-step process to guide shoppers in the selection of compatible roof drain parts out of Hy-Tech’s several hundred products.

The clean, elegant, and intuitive redesign of the site gives Hy-Tech Roof Drains a scalable platform that will allow them to continue growing their online business and online identity.


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