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NMC Builds Recipe Contest for Country Crock

New Media Campaigns is excited to announce the launch of Country Crock’s Little Change, Big Difference Recipe Contest website at The website allows people to submit recipes that use Country Crock instead of butter and vote for their favorites.

Country Crock is committed to little changes that make a big difference in healthy diets as well as the community. All recipes are submitted on behalf of a charity or organization, and the winning recipe wins $2,500 for that charity.

NMC collaborated with Chapel Hill Agency Pulse Health and Wellness to create the contest website, which has already received over 10,000 votes. Pulse  provided the initial strategy and specific tactics around the campaign and enlisted NMC to design and develop the website and custom application powering the contest.

The custom application allows organizations to submit recipes, see the amount of calories saved by using Country Crock, share the recipe with friends, and boasts a robust search feature that allows groups to easily find desired recipes.

New Media Campaigns commends Country Crock for this unique, interactive contest that promotes both healthier diets and community involvement.

The process with Pulse was another example of how NMC functions as an ad agency web development partner with firms across the country. continues to expand its clients into national brands and custom applications in addition to its large base of political campaigns and non-profits.