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National College Advising Corps Chooses New Media Campaigns for Branding

National College Advising Corps hopes to catch students' eyes through new branding

Carrboro, N.C.-New Media Campaigns, a full service, North Carolina interactive design firm, is pleased to announce that the National College Advising Corps has selected the North Carolina agency to develop its branding. New Media Campaigns will design a logo and build a comprehensive website for the organization.

The Advising Corps is the product of the Jack Kent Cooke Foundation, a private organization created in 2000 to help talented young adults live up to their highest potential through education. In 2007, the foundation created the National College Advising Corps program to train recent college graduates to be guides or counselors at low-income high schools and community colleges. The program is based on the University of Virginia's College Guide Program, which emerged in 2005, and it is particularly focused on helping students who will be the first members of their families to attend a college or university.

Today participation in the corps is open to the recent graduates of 10 leading schools: Brown University, Franklin and Marshall College, Loyola College in Maryland, Pennsylvania State University, Tufts University, the University of Alabama, the University of California-Berkeley, the University of Missouri-Columbia, the University of Utah, and the University of North Carolina at Chapel Hill, which serves as the program's headquarters. The program's creators aim to help low-income students learn more about applying for financial aid - a process that can be confusing and may prevent some of them from applying to college.

"The National College Advising Corps is an innovative program that is doing important work," said Clay Schossow, New Media Campaigns' project manager. "We are thrilled to be able to work with its creators to familiarize students across the country with the corps."

New Media Campaigns uses leading technology to help clients like the National College Advising Corps capture audiences' attention. The North Carolina design firm's clients include non-profit organizations, political candidates and other businesses, and it takes pride in offering groundbreaking Web-based solutions to guide these clients through every step of a successful marketing campaign.