Ed Perlmutter is a devoted dad and congressman from Colorado. As a preferred partner of the DCCC, New Media was referred to Perlmutter's campaign from the committee. Eager to work with the congressman, we set about designing and implementing a campaign website that not only engaged the visiting public but ultimately, gathered votes as well.
Upon visiting the site, voters are greeted with a splash page, encouraging them to register for email and text message updates. The splash page also encourages voters to connect with the campaign on a variety of platforms including Facebook and Twitter. While we were initially hesitant to introduce splash pages to our clients, they have proven to be advantageous in increasing registrations.
Beyond the splash page, Perlmutter's site continues to emphasize the Colorado landscape and captures the attention of voters with a rich, bright color scheme. Throughout every page of the website, visitors have the ability to contribute, share their story, or get involved with the campaign.
Visitors can also share Perlmutter's campaign with friends via social media, making the site as social as possible. Originally, the campaign was unsure about integrating Twitter into the website, but once they witnessed the power it had for our other clients as well as their competition they were sold.
Overall, Ed Perlmutter's campaign site not only seeks to engage visitors with Ed, it also encourages voters to share the wide array of information with friends and family, further increasing the reach of the website and ensuring future success for Perlmutter's campaign.