Several years ago Hy-Tech Roof Drains decided to expand their successful roof drain offline business to an online store. After good initial success, the company realized in order to continue growing online they needed a robust eCommerce platform and attractive website to engage shoppers.
Hy-Tech teamed up with NMC’s agency partner PR 20/20 to craft an inbound marketing strategy. PR 20/20 recognized that a core component of capturing leads was a helpful and professional website. They approached NMC to design the website, build a custom tool to assist visitors in finding roof drains, and developing the eCommerce functionality needed to manage a large online business with hundreds of products.
NMC chose Magento, an open-source eCommerce platform, for the foundation of the site. We worked closely with PR 20/20 and Hy-Tech to craft a clean and intuitive design that made it easy for visitors to navigate the site and make a purchase.
In order to further help shoppers, we custom developed a product-filtering AJAX “Drain Wizard.” This ‘Wizard’ serves as a step-by-step process to narrow down compatible roof drain parts out of Hy-Tech’s several hundred products based on any information a customer might have.
The result of the project was the successful launch of a much cleaner and more attractive site as well as a scalable platform that would allow Hy-Tech to continue growing their online business for years to come. Armed with a sleek, new site on HiFi and the powerful Drain Wizard tool, Hy-Tech Roof Drains has been able to redefine the eCommerce portion of their business as well as their online identity.