Why Less is Better than More

Less is a good thing.

Users read 20% of the text on a page.
Users generally spend less than 25 seconds on a page.
(http://www.useit.com/alertbox/percent-text-read.html)

Less means you can pick your core message. On a busy site, what visitors see is based on luck; which elements did they choose to look at?

A good design should be centered around a single message.

A bad design allows users to choose from competing messages.