NMC worked with the International Women’s Media Foundation to design, develop, and launch a powerful new website for this important organization.
IWMF is potentially best known for the Courage in Journalism Awards that it hosts every year, but the organization also funds, promotes, and connects journalists and projects around the world. The goal for the new site was to highlight the international impact of the organization, unearth the hundreds of pieces of reporting it has funded, promote the journalists it has supported through the years, and feature grant and award opportunities.
NMC worked closely with the organization to create an entirely new visual language, user experience, and information architecture for the site. The new design is modern and streamlined, leveraging the high quality images to highlight the organization’s work and accent colors to help punctuate important content. The design immediately emphasizes IWMF’s mission while also highlighting topical information. The streamlined navigation and powerful search capabilities make it easy for visitors to quickly reach their desired content, and engaging effects like interactive maps and real-time filtering help bring the site and its mission to life.
The site needed to not only represent IWMF as an organization, but also broadcast international issues around equity and serve as a tool for the journalists affiliated with the group. NMC and IWMF’s partnership resulted in a beautiful and functional experience, helping increase the reach and impact of this important non-profit. It’s a relationship that endures through today, as we continue to collaborate around ongoing digital efforts and enhancements.