NMC Client Named One of Best Congressional Websites in 2010
We are proud to announce that Congressman Ed Perlmutter's campaign website has been named one of four finalists in the Reed Awards for the best congressional campaign website of 2010. The Reed Awards are sponsored by Campaigns & Elections, the authortative publication and group for political professionals.
The Perlmutter site was a big hit through the last cycle, and we're ecstatic that it is now being recognized by others around the country. The site helped Perlmutter win a tough election in an anti-incumbent year, by allowing the campaign to leverage online marketing and fundraising.
The dynamic site design gave the campaign a sense of energy and freshness. It also encouraged voters to interact with the site, resulting in the campaign raising hundreds of thousands of dollars online and hundreds of volunteer signups. The site placed an emphasis on engaging visitors, asking them to submit explanations of why they supported Ed and connecting them to his social media presences around the web.
The campaign used our Content Management System to keep the site fresh with new content and to disseminate important news and alerts. Furthermore, the campaign built a series of landing pages with the CMS that they used direct mail and online marketing to push people to.
We couldn't be happier about being a finalist for congresional website of the year. While NMC works with just about every possible client vertical, we still build a large amount of political campaign websites, so the industry recognition is certainly a treat.
A special thanks to the Perlmutter team for all of their help during the cycle and their willingness to trust us and experiment with new online strategies!